At last… I can reveal what I have been working on for about six months now… my Magnum Opus.
My dear friend Sarah-Jane, is launching a brand new Dance-Fitness system in March. It’s called Fantari® and was inspired throughout her time as a professional dancer and dance teacher of more than thirty years. Sarah has the most amazing energy in her dance. I don’t mean the jumpy-jiggy sort of energy (although there is plenty of that too), but that energy which is far deeper and brings out the emotion of the language of dance. Sarah has the ability to make her audience connect with her dance, just as the dancers do.
I digress; however, for dancing is not what I have been doing… rather, I have been designing and creating the Fantari® website and publicity materials. This has been a labour of love, passion and indeed, at times, frustration. I am not a graphic designer. Nor am I an internet whiz. I have learned so much in the six months that Sarah and I have been working together on this project, I amaze myself.
We began with just the word Fantari® which was the result of a brainstorming session between Sarah and her husband. We looked at various silhouettes of dancers to use as a possible logo, but nothing we could find felt quite right. I began playing around with some software that I had downloaded free versions of – the Serif suite of applications including WebPlus, PagePlus and DrawPlus. Inspiration suddenly came by the bucketful and after designing a logo and sending it off to the Intellectual Property Office for Registration, we began working on a poster. The resulting image was re-worked many times until it was refined enough for Sarah’s, and Fantari’s needs. Those posters are now being put up all over the Tendring area.
From the poster, and again using the Serif software (although now upgraded to the latest X5 versions thereof), I took the elements such as the background and general colour scheme, the silhouette and strap-line, to form the basis of the website. I added elements such as a Photo Gallery and Videos hosted at YouTube, GoogleMaps to show the location of each of the venues, and a contact form. The site and Fantari® classes are now also registered with other web resources such as ‘Netmums’ and danceweb.co.uk. The results can be seen at www.fantari.com
Sarah launches Fantari® on March 12th at the Clacton Coastal Academy on Pathfields Road, Clacton on Sea at 7pm. I know that anyone heading to that class will have a fabulous evening, so if you are in the area, please do go along and see what’s happening. If you are not in the area, take a peep at the website and keep tabs on how things progress.
I’m taking a break from graphic design for a few weeks now, to prepare for No.1 Daughter’s wedding. I have a wedding dress and a three tier cake to create!